My name is Yishai Amir and I am the Vice President and General Manager of Indigo and the Inkjet Press Solutions in America.  So we are here at the O’Neil Data Systems event here in Dallas and we have a large group of customers and prospects that basically are coming through—over a hundred people that are coming through to see our technology and our solutions, and everything that we are going to announce for the Drupa Portfolio that relates to the inkjet solutions.  Part of what customers and prospects will be able to come and see here is our commitment to this industry and to grow basically our solutions and help our customers to grow significantly. 

HP is committed to that.  HP is doing that by a few very basic elements.  Number one is innovation, and in order to lead this transformation of the industry in order to make sure that we’re able to be in the lead to help our customers all the time.  To be in the lead we need to make sure we’re coming all the time with new innovations, new technology, and new solutions.  This requires lots of R&D's who are investing more than anybody else in this industry, investing not only with the Indigo Portfolio, not only with the Inkjet Portfolio, everything on inprint solutions.  Everything relates to the presses, everything relates to the finishing, everything relates to work for solutions, everything relates to media solutions; and making sure that all of these are coming from end to end and our customers have all the solutions which are best in class.

So while doing those too, these are not enough.  In order to keep the leadership we need to work very closely with our customers.  We need to work and invest, and we’re doing a lot of work regarding business development and helping really to create those opportunities and make sure that our customers are enjoying them.  We are also working—we have the Dscoop which is just coming in a month from now which is our users group in this industry, which is an amazing place with amazing opportunity once a year to have a convention, share ideas, and share all the client best practices and what people can do and what are the opportunities.

So the Dscoop is not only once a year, it’s all over the year.  It’s a great platform for our customers really to grow the business.  So we’re working with our customers, making sure they have the best solutions, making sure the opportunities, which are huge in this area of transformation, that it’s all coming together and helping them to grow their business.  Customers that are coming here can see basically the O’Neil which is a great success story.  Again, six presses of inkjet presses, starting from T200, T300, 5050, T400, in two sites already and continue to grow, and the capability that they have been building in order to grow the business and get much more jobs and much more pages into the platform.

But it’s not only the inkjet; it’s part of the whole portfolio.  Customers can see both the inkjet solutions and the Indigo solutions side by side working together to create a perfect portfolio.  Only here just in Dallas in Plano, people will be able to see a new Indigo—new three Indigos—7500 installed side by side near the T200 and the T400 inkjet presses that we have.  Altogether, O’Neil is a great example of a customer of ours that has the vision, understands the transformation, understands that they need to lead in this transformation.  They are taking all these capabilities, they are investing in technology and making sure that all the time they have the capacity, all the time they have the best leading solutions available for them and for the customers.  They are moving very fast, they are growing very fast, and that’s a great success story that we would like to share with all of our customers and prospects and all the people in the industry.

So altogether it’s very exciting here.  There’s a lot of excitement.  People are getting all the best practices and the visibility to announcements that we are going to make very soon before Drupa.  And, of course, we are going to show everything at Drupa at our huge booth in Düsseldorf.  So everybody’s invited to go, and come and see everything that we are going to announce and share.  And we’ll be glad to share the Indigo technology which we invested so much in all these years in order to grow this technology and scale it up.  So we have all these capabilities available.  

And you can do so many things, and we’re doing so many things, but you can do even much more with this technology and open up new market opportunities.  The same thing with the inkjet technology—again, three years ago we hadn’t been in this market.  We have just taken all the platform of inkjet capabilities that exist with HP with a bigger HP, with a bigger imaging and printing group, and scaled it up to offer new types of solutions that are high volume, high capacity, and high quality.  So we have all those capabilities and we can take them to so many places.  

Now comes the customer.  Basically, the first thing is, since we are investing heavily in both those technologies which are very much complementary, and, of course, everything on there is to work with solutions and all the things which basically we can leverage from one technology to another.  We can do so many things.  We are able to come to our customers and ask them what do you need.  We care.  We don’t need to influence them to go into this technology or another.  Just what are your needs and specifically, when you are developing those solutions, we have customers’ users groups and advisory boards that will sit down with them and work with customers such as O’Neil and other customers that help us really to define what the market needs and be able to provide those components and basically the solutions.  But then we are able to come to our customers, show them the whole portfolio of solutions, show them all these capabilities, and let them choose what they need for their business to grow their business.